21 July 2008
The new powerful, portable, HTS 1.5 adapter, which is patent pending, adds tilt, shift and rotation to the Hasselblad HCD28mm, HC35mm, HC50mm and HC80mm lenses.
It delivers corrective and creative image control to the H3DII series of cameras and opens entire new segments of photography to this exciting form of photographic expression.
Christian Poulsen, Hasselblad Chief Executive Officer, says, "We are extremely excited about this new product. Thanks to its extreme portability, the HTS 1.5 will not only bring creative image control to demanding applications such as architecture and landscape photography, but opens the doors to a wide range of exciting new creative application areas. This means more creativity for all photographers in their current shooting style as well as the opportunity to enter into new areas of photography."
Poulsen continues, "It has always been a standard creative practice to break rules in order to produce images that are a bit different than the norm, and large-format users have been well acquainted with the creative possibilities that arise from 'rong'camera or lens movements. Hasselblad users can now also enjoy this stimulating freedom."