15 January 2006
Following Pentax's re-evaluation of its market and channel strategy last year, Pentax are now delighted to announce the appointment of Intro 2020 Limited as their sole distributor to the Independent Photographic Specialist channel, in the UK.
With an objective of building and strengthening its current market position, Pentax have identified that the appointment of a dedicated Independent Photographic Specialist distributor will be a positive and proactive move for this channel and will benefit the Photo Specialist in the longer term.
Pentax recognise the level of experience, expertise and respect that Intro2020 have with the Independent Photo Specialist channel and made the appointment on this basis. During the evaluation process Pentax had to take into account the needs and requirements of the Independent Photo Specialist - those of rapid and accurate delivery service and dynamic pricing, and decided that these will be best fulfilled by Intro 2020.
Phil Williams, Divisional Manager, Imaging Systems, Pentax UK, comments: "Intro 2020 is the ideal choice to serve the business needs of the independent photographic retailer, and we know that they will offer unrivalled levels of expertise, service and experience to this channel. This will also ensure a uniformity and consistency of service which will benefit both retailers and consumers alike."
He continued; "The independent photographic specialist continues to play a very important role in Pentax's distribution strategy and we will continue to support and develop this channel in every way that we can, particularly as these retailers have supported our brand in the UK for more than 25 years. We will also offer as much help and assistance as we can in ensuring that our product and service levels remain second to none."
"As Pentax continues to grow in the UK, our focus will be on developing and marketing leading edge optical devices," Williams concludes.
Pentax is now extremely well positioned to offer the best possible service levels for sales, marketing and after sales service for all of its products, to all channels.