10 February 2006
1 February sees the launch of the new and improved Swains Memorie catalogue. Every Swains customer will be sent a copy of the catalogue, which is packed with 32 pages of traditional and contemporary frames and albums, to choose which of the wide range to stock in-store.
The catalogue, which is printed on 160 stock and embossed for a luxury feel and look, shows photography of each frame in the range, gives a description of each item, the size and the all important order quantities and relevant codes, meaning that ordering for retailers has never been easier.
Memorie's contemporary range includes, among many, frameless glass and styrene frames in black and silver in sizes up to 16 x 12" in glass and 32 x 24" in styrene, making them great for displaying posters. Chunky box frames in modern finishes, can be ordered in black, natural or chocolate, and the natural wood look is available in the Lifestyle range in pine, beech and oak, both perfect complement modern home interiors.
A splash of colour comes in the Plateau and Boxed ranges, while the sleek black Chaplin range brings black and white photos to life and carries a buy one get one free offer on most of the frames outered in threes indicated in the catalogue. Another popular modern choice is the collection frames; with multiple apertures customers can insert a picture of every member of the family. They are available in black, brown and cream in the cushion collection. More unusual frames feature a brushed aluminium, black glass, mosaic glass and frosted mirror finish. For a christening gift, a two-tone silver frame featuring baby shoes comes in 6x4".
Traditional styles include antique gold emboss, oak & gilt dome or antique effects in walnut, mottled gilt and silver, with classic frames also in cherry and silver. There is a range of mini antique frames with delicate floral details in twin, triple and oval styles.
Danny Williams, marketing director at Swains, comments: "Every Swains independent customer was sent a brand new 32-page Memorie catalogue on the 1st February. The album range has been given a new identity recently, to give it more presence in-store and creating maximum customer appeal. Finishes include bound leather or sea grass, amongst others, and there is a wide range of albums available for storing those special family memories such as weddings and new additions to the family. Every page of the Memorie catalogue is dedicated to a specific range and features a profile shot displaying the dimensions of the frame at a quick glance in each corner. To support sales of frames, Swains can also provide accessories such as hooks and pins, as well as frame hanger bags for convenient, protective, in-store display."
If you are yet to receive your deluxe Memorie catalogue, please call your regional Swains sales manager or telephone Swains direct on LoCall 0845 4504242 or email sales@swains.co.uk.