24 August 2009
Two new, ground-breaking, power-packed Cyber-shotcameras join the Sony family and are a stunning showcase of advanced Sony optical, imaging and processing technologies. Combining smart shooting features with sleek, colourful looks that will stand out from the crowd.
At the heart of both cameras' sensational imaging performance is the groundbreaking Exmor RCMOS sensor, unique to Sony. With a resolution of 10.2 effective megapixels, it's teamed with Sony's powerful BIONZ processor for superb pictures and rapid shooting responses.
Sony's Exmor Rsensor uses an innovative sensor structure that captures more light than conventional CMOS designs, boosting sensitivity while reducing image noise. The result: breathtakingly natural, detail-packed photos - even in low light conditions where other cameras struggle.
The powerful BIONZ processor is key to both cameras' super-fast shooting responses. The mechanical shutter of the TX1 and WX1 can grab a continuous burst of full-resolution images at an incredible 10 frames per second - quicker than many professional DSLR cameras.
This unique combination of the Exmor R sensor and BIONZ processor also powers the awe inspiring Sweep Panorama mode. Just press the shutter button once and move the TX1 or WX1 from side to side horizontally or vertically. Sweep Panorama automatically combines a high-speed burst of images, capturing ultra wide landscapes with a field of view up to 256 degrees* - far wider than any camera's wide angle lens.
*256 degrees - WX1; 185 degrees - TX1
These features offer further creative shooting options. Hand-held Twilight mode superimposes a high-speed burst of six frames to produce an optimised image with dramatically reduced noise in low light. It's complemented by Anti Motion Blur mode that captures fast-moving subjects in low light also with reduced picture noise.
Both cameras shoot detail-packed 720p HD movie clips and audio at a super-smooth 30 frames per second. The cameras also zoom in during movie recording. It's a great way to capture memories in sparkling HD when you don't have your Handycamwith you.
Despite their state-of-the art imaging capabilities, the TX1 and WX1 make it easy to get great results with any scene. Optical SteadyShot image stabilisation keeps images crisp and clear when you're shooting handheld. Face Detection and Smile Shutter let anyone take happy, better-looking portraits automatically.
The Cyber-shotTX1 and WX1 are also the world's first cameras that transform into a 'personal photographer' with the optional Party-shotaccessory. A new shooting concept that's unique to Cyber-shot Party-shotautomatically takes happy, smiling, natural photos of your family, friends... and you. You don't even have to touch your camera to get great results.
Cyber-shotWX1
It's the new flagship of the feature-packed Cyber-shotW series. Compact and beautifully styled, the new WX1 brings together Sony's finest optical, imaging and processing technologies for near perfect shooting.
Complementing the Exmor RCMOS sensor and BIONZ processor is a premium Sony-engineered G Lens that sets a new benchmark for compact cameras. This combines superbly with a 24mm wide angle lens allowing you to fit even more into your frame.
With a generous 5x optical zoom range, this class-leading lens delivers extraordinary resolution and contrast at all focal lengths from wide-angle to telephoto. An extra-bright maximum aperture of f/2.4 expands shooting possibilities, grabbing more light than other compact camera lenses to capture better-looking photos in dimly-lit situations.
Cyber-shotTX1
Available in five gorgeous colours, grey, sliver, blue, gold and pink the super-slim Cyber-shotTX1 proves that eye-catching looks don't have to compromise serious photo performance.
Just 14.1mm** thin, it's the first Cyber-shotT series camera that features the Exmor RCMOS sensor for sensational imaging performance, even in low light.
Slim and effortlessly chic, the TX1 features a large 3" Clear Photo LCD Plus touchscreen with an easy-to-use new touch interface. Flick through your images with a fingertip. Drag and drop frequently-used functions like flash and ISO settings onto the one-touch menu screen. With the Cyber-shotTX1 it's fabulously quick, easy and intuitive.
**at thinnest point
Party-shotIPT-DS1
From parties and get-togethers to special times with your children, it's no fun being left out of the action when you're stuck behind the camera. But now there's a brand new way to grab spontaneous pictures of everyone in the room... including you.
In another Cyber-shotworld first, both cameras are compatible with the IPT-DS1 Party-shot A totally new concept in fun photography, Party-shotacts as your 'Personal Photographer', automatically taking beautiful pictures without your intervention. For the first time ever, Party-shotkeeps you in the picture as you enjoy special moments with friends and family.
Just slip the Cyber-shotTX1 or WX1 into the docking base and everything else is automatic. The IPT-DS1 pans and tilts the camera while adjusting zoom settings and automatically composing images. Face Detection and Smile Shutter recognise and track faces for happy, naturally composed pictures of everyone in the room.