25 January 2010
PMA is launching customizable ad campaigns as part of the PMA Marketing Toolkit. Campaign materials include ads, newsletters, signage, and more and are centered around a variety of consumer concerns, such as archival services, or interests, such as children.
The latest campaign includes archival services under the theme "Love. Live. Print. Give. And organize too!" The ad identifies with frustration over managing digital photos and lets photo retailers promote their store's services to consumers.
For $50 per month, PMA members will have access to the PMA Marketing Toolkit and other premium services. Any members interested in PMA+ should contact the PMA Membership Department via support@pmai.org