2 March 2006
Projected sales of A6 small format printers are nearing 1.5 million a year. To help independent retailers maximise their margins in this buoyant market and help drive custom in-store, Kodak is offering consumers a £10 saving when buying two packs of flashed Easyshare 40 sheet media, still showing retailers their standard margin. If the consumer chooses to purchase a single pack the retail margin is increased to 44%
Each pack contains 40 sheets of quality media, as well as a colour cartridge, giving customers extra-added value. Each pack normally retails at £19.99 with an N.A.S of £12.77, but consumers can buy two packs for £29.99, which includes the £10 saving at point of purchase.
Danny Williams, marketing director at Swains, comments: wains is pleased to provide retailers with the opportunity to maximise sales with this promotion. We are always keen to support retailers by offering extra margins for them and saving money for their customers. This is also a good tactic in encouraging repeat visits to the store. With at home printing as popular as ever and Kodak, one of the world market leaders in the industry, consumers will snap up this offer.
For further information on how to become a Kodak printer dock media stockist, call your regional Swains sales manager or telephone Swains direct on LoCall 0845 4504242 or email sales@swains.co.uk.