14 May 2010
Lots of news from Nikon including a price reduction on the D3000, a new cash-back offer, a new lens, an iPhone app and news from the set of Hollyoaks.
The RRP of the D3000, Nikon's entry level Digital SLR camera, has been reduced by up to £30 on body only and kit combinations.
Simon Iddon, Enthusiast Product Manager at Nikon UK comments: "The new lower RRP strengthens our consumer offering and allows us to reposition our digital SLR line up. The D3000 is an ideal camera for those wanting to explore digital SLR photography for the first time and we are delighted to make it more accessible than ever before."
Nikon is bringing its hugely popular 'Learn & Explore' photography application to iPhone customers in Europe . Aimed at photographers of all skill levels, the 'Learn & Explore' application offers quick, easy on-the-go access to a world of photography information and editorial content, including images, video lectures, audio commentary and a glossary of photography terms.
Whether you are looking for education, motivation or inspiration, the new tool offers photography information at your fingertips; perfect for those who want to learn and improve whilst out in the field. If you are on holiday and want advice on getting the most from your travel pictures, you can instantly access an article from a Nikon expert, watch a tutorial video, listen to audio tips, or flick through examples of stunning travel photography. Or if you are attending a wedding and want to make sure you are choosing the right aperture or shutter speed for the conditions, you can check information about the recommended settings. Whatever the occasion and whatever skill level you have, the 'Learn & Explore' application can help make sure you get the most from your photography.
"The Learn & Explore application has already proved a big hit in the US, and we're sure it will be just as popular in Europe," commented Birgitta Olson, General Manager of Marketing Communications at Nikon Europe. "We know better than anyone that photography is an 'in-the-moment' activity, and that capturing the perfect image sometimes needs on-the-spot help. It is fantastic that we can now give photo enthusiasts access to Nikon's educational resources right in the palm of their hand and hope it will give people further encouragement and support to learn photography on their own terms."
The company has announced a new cashback promotion that entitles customers to claim £60/ 0 cashback on its award winning D90 digital SLR camera from 1st May 2010 - 30th June 2010 inclusive.
The cashback promotion will be available for customers purchasing the D90 digital SLR (in any form; body or kit). All claims must be received by 31st July 2010. For more information about the D90 cashback promotion, and how to submit your claim, please visit: www.nikon.co.uk/cashback.
Nikon has announced an exciting new promotion for all customers purchasing its award-winning D700 FX- format digital SLR camera.
Customers purchasing a Nikon D700, either as a body or part of a kit, will be entitled to claim a free MB-D10 battery grip worth £343.99 RRP. The offer is available from 1st May 2010 to 30th June 2010 (inclusive) and all claims must be received by 31st July 2010.
Niki Needham, Lens Product Manager at Nikon UK says: "Customers purchasing the Nikon D700 will not only benefit from the high performance features and outstanding image quality of the Nikon D700, but will also experience the enhanced shooting capabilities that come with the free MB-D10 grip. An increased frame rate and extended operating time offered by the grip makes the combination a practical solution for professionals, particularly those out in the field or on location."
Nikon has launched a new super telephoto zoom lens - the AF-S NIKKOR 200-400mm f/4G ED VR II. This lens replaces the highly acclaimed AF-S Zoom NIKKOR 200-400mm f/4G IF-ED VR and features the new generation of Vibration Reduction technology (VR II), Nano Crystal Coat and a new A/M mode, making it an ideal, versatile choice for sports and wildlife photographers.
This type of super telephoto zoom lens remains unique on the market and reflects Nikon 's continued dedication to innovation and quality in the industry. The evolution of this lens underlines Nikon 's commitment to developing a range of products tailored to photographers' needs, and strengthens the line-up of high-performance NIKKOR lenses.
Nikon has also announced an exciting new TV sponsorship of popular daily Channel 4 TV show, Hollyoaks, which forms part of its wider TV advertising campaign.
The sponsorship of the modern soap supports Nikon 's COOLPIX compact camera range and airs from 3rd May - 30th September 2010. The COOLPIX sponsorship will be featured on the daily show on Channel 4 and E4, as well as the weekly Saturday omnibus on E4.
Jeremy Gilbert, Group Marketing Manager at Nikon UK says: "Hollyoaks provides the perfect demographic to which we are able to communicate the strengths of the COOLPIX S3000 camera. We are excited to be engaging with this new audience and look forward to seeing how viewers respond to the COOLPIX S3000 as a fun, easy to use, individual camera.
He adds: "The sponsorship is an ideal platform on which to communicate Nikon 's I AM messaging, in that we are able to visually demonstrate the emotional side of photography and how it fits into your lifestyle."