14 June 2010
A full range of Sony 3D hardware and content will be available to buy in almost 600 retail outlets around the UK from June 11th - this date also marks the first time consumers will have been able to experience 3D gaming in the comfort of their own home.
Industry experts, Future Source Consulting, expect 3D to be fully embraced by UK consumers over the next four years with 40% of new TVs 3D by 2014.* Sony is fully behind the technology and intends to continue its investment offering lens to living room 3D.
The arrival of 3D in the UK is one of the most exciting things to happen to the TV industry in years but would be nowhere near as interesting without great content. That is why Sony is introducing a raft of 3D movies, games and videos from launch.
"We're delighted to be able to bring 3D products and content to the home and believe we are in a unique position to do so," said Andy Benson, Sony UK commercial director.
"But this is just the start of the journey. Each Sony company is fully behind 3D; focused on creating great content and, in the very near future, enabling consumers to create their own. For Sony, 3D is a continuation of our efforts to raise the experience of entertainment."