7 June 2011
Four months since the Fujifilm FinePix X100's launch and International recognition for the camera's exceptional qualities continues to roll in with the receipt of two more prestigious awards.
The outstanding performance of the X100 had already been recognised with the TIPA Award for Best Premium Camera, and is now joined by the equally prestigious award of Editors Choice from the 2011 Camera Grand Prix of Japan.
The X100's has now also been recognised by the world's best-selling gadget magazine: Stuff, who have awarded the camera one of their 2011 Cool List Winners.
Adrian Clarke, Director of Fujifilm's Digital Products said "To win two of the camera world's most prestigious awards is a fantastic achievement and we are equally proud that Stuff magazine should recognise the X100's iconic status. When the camera was unveiled in 2010, Fujifilm sought to remind the world of the company's heritage, resources and outright technical capabilities. The Awards are the highest recognition that with the X100, Fujifilm has created a camera with truly outstanding qualities".
The Camera Grand Prix Awards are held annually under the sponsorship of the Camera Journal Press Club (CJPC).
The Camera GP Editors Award is chosen by a selection of top professional writers who select their ultimate favourite product having considered all photographic and imaging products launched between 1 April 2010 and 31 March 2011.
In selecting the FinePix X100, the editor's panel commented: 'Fujifilm's FinePix X100 is a compact digital camera featuring a new hybrid viewfinder, which combines a projected bright-frame optical viewfinder and an electronic viewfinder system with approx. 100% field of view and a 1,400,000 dot LCD panel. A magnesium alloy body with manually operated control dials, an APS-C CMOS sensor and new EXR processor deliver the highest image quality in the history of FinePix cameras, the quality of which is so high that is almost beyond the performance of DSLRs.'
Commenting on the X100's inclusion as a 2011 Cool List Winner the team at Stuff magazine said: 'Achingly retro on the outside but reassuringly cutting edge on the inside, Fujifilm's X100 doesn't just look the part, it's also capable of DSLR-standard results.'