7 June 2011
PENTAX is delighted to announce that its 645D medium-format digital SLR camera, has been selected as Camera of The Year at the Camera GP Japan 2011 Awards. The PENTAX 645D, which was launched in the UK in September 2010, won the coveted award because of the camera's exceptional 40 effective megapixel image quality, combined with excellent reliability and outstanding operability.
The annual Camera Grand Prix Awards are one of the most prestigious camera awards in Japan and are sponsored by the Camera Journal Press Club (CJPC), a group of photography writers from the top 11 photo and camera magazines in Japan. the awards represent the CJPC's selection of the most distinguished still cameras introduced to the Japanese market during the year.
The PENTAX 645D was selected as Camera of the Year over 172 other new products introduced to the Japanese market between April 1, 2010 and March 31, 2011.
Reasons for PENTAX 645D Selection:
The panel concluded that, as the first medium-format digital SLR camera launched by PENTAX, the 645D represented the perfect combination of many advanced and photographer-friendly features, including an extra-large CCD image sensor designed to deliver super-fine images and all housed within a highly dependable dust-proof, weather resistant body. PENTAX was given further praise for continuing development of the 645D, bringing it through a series of trials and errors over many years to perfect it as a super-high-resolution, multi-featured medium-format digital camera and one that is far more affordable than competitive models. The camera's compatibility with conventional lenses also played a crucial role in the decision to give the PENTAX 645D the Camera of The Year award.
The 645D is PENTAX's fourth winner of this prestigious award.
The PENTAX 645D has previously received the Best D-SLR Professional in Europe 2011 award from the prestigious Technical Image Press Association (TIPA). Winning these two highly coveted awards in Japan and Europe clearly demonstrates the 645D's outstanding performance and technical excellence.