Viva Las Vegas with FDIS

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[Industry News]

7 June 2011

Fujifilm Digital Imaging Service (FDIS) has launched a major new promotion within its stores.

The FDIS marketing team has put together a promotion that will see one lucky customer, plus guest, jet-off to Las Vegas for an all-expenses paid trip-of-a-lifetime.

Each store in the FDIS group has received a point of sale package together with 1,000 scratch-cards that staff will present to customers. The scratch-cards offer up to 250 instant prizes of free prints, plus all cards are entered into the draw for the major prize a week-long trip to Las Vegas including flights, hotel and $1,000 in spending money.

The point of sale material includes posters, flyers, press advertisements, tent cards and wobblers. The FDIS team has also produced a short video to publicise the promotion that can either be embedded in a shop's website or screened in-store. The promotion also features on the Fujifilm website and is being pushed via Swains, the FDIS distribution partner.

Peter Wigington, Marketing Manager for Fujifilm Photo Imaging Group explained more: "The FDIS marketing group always plan a major promotion for the summer months and the Las Vegas offer is sure to catch the eye of our customers. The publicity material we have produced is of a very high standard and will really help our FDIS stores stand out on the high street."

If you'd like to know more about FDIS, email fisdigital@fuji.co.uk or call 01234 572107.

www.fujifilm.co.uk