7 October 2005
Swains is introducing new frames under the Memorie brand this month, and retailers can get a sneak preview of the new styles at the trade show on October 9th There are also planning a new promotional catalogue to support the range.
The new Memorie frames will include a number of new modern styles, including contemporary frameless, styrene, aluminium and thin frameless in brushed silver and black. As well as modern styles, re-launched traditional frames will also become available, including a bevelled frame with mount board and a collage frame. For a touch of colour, Swains will also introduce frames in chocolate, royal mail red, natural wash, gold and silver.
A new budget range called Chaplin will be included and is certain to be popular with customers. The frames will be aggressively priced and continuously available on a buy-one-get-one free twin pack promotion for the consumer.
Danny Williams, Marketing Director at Swains, comments: "We are pleased to introduce the newly re-launched Memorie frames. We felt it was time the popular range had an update and retailers and customers alike will appreciate their modernised new-look. The re-launched range of frames will be available in outers of three for the first time, giving the product extra protection, as well as enabling retailers to order in smaller quantities. The extensive choice of Memorie frames means there is a frame for every customer - the more expensive to the budget, the bright and beautiful to the sleek and modern, retailers will be able to stock a full range to appeal to all customers and enjoy great profits on return."
For further information on becoming a Memorie stockist, speak to your regional sales manager for more details or contact Swains direct by calling LoCall 0845 4504242 or email sales@swains.co.uk