24 March 2006
Topfoto of Liskeard, Cornwall are launching an innovative approach to the digitally printed photo book.
Shoebox to photo book is aimed at film camera users or anyone who has a pile of old and treasured prints in their loft, a bottom drawer or...an old shoebox. The customer can take as many prints as they wish into their local Topfoto dealer, Topfoto will then scan the prints, automatically collate them into a 12"x12", 30 page photo book (max 120 prints per book) and supply a CD containing the high resolution scans for only £49.95. Three different cover colours are available, additional copies of the same book ordered at the same time are £39.95.
Topfoto dealers will be able to obtain attractive posters and counter leaflets presenting Shoebox to photo book, furthermore Topfoto will be promoting the service to film users via wallet inserts featuring an order form.
Says Topfoto MD Chris Childs, 'The Shoebox to photo book is the first of many photo book products we will be bringing to market through our independent photo retail customers. Thus offering an avenue for profits through innovation in a time when convention offers little and therefore further endorsing our continued commitment to our customers.'