13 May 2006
Swains International can provide retailers with an extensive range of photographic products to help capture all England's goals, of which we hope there will be many! Digital cameras, disposable cameras, batteries, media cards and film are all available from Swains at competitive N.A.S and retail prices, giving independents the chance to make great profit margins from the holiday season.
New to the Swains catalogue are the Kodak V610 and Kodak C553. Both are five megapixel and 3x optical zoom cameras but that's where the similarities end. For those on a budget the C553 is perfect, with a guide price of £129.99 and N.A.S. of £86.30. This camera has a large 1.8" LCD screen, a favourites feature and advanced cropping, auto picture rotation and undo-delete features. For those wanting more features, the V610 has 17 programme scene modes and a continuous VGA video feature for a guide price of £349.99 and N.A.S of £232.33, which shows a competitive 22 per cent margin for retailers.
Football fans won't miss a shot if they make sure they stock up with batteries for their new digital camera. And retailers can benefit from high profit margins too. The Kodak NiMH AA four pack of rechargeable batteries provide up to 2500 mAh of power, ensuring longer lasting battery power for those important pictures. Each pack has an N.A.S of £5.42 and guide of £8.49. There are numerous deals for retailers to capitalise on, ranging from buying 15 packs and getting five free, giving an E.B.C.P of £4.07 and going up to buying 50 packs to receive 30 free, which gives an E.B.C.P of £3.39. For guaranteed memory space and to avoid missing that crucial photo opportunity, retailers should link-sell media cards. The Kodak SD, CompactFlash and XD memory cards are all available from Swains.
Family and friends at home will feel like they were with you, with the new Photo Posto print package. Prints can be developed abroad and sent home as a post card on self-adhesive cards, which reinforce traditional and digital photos, whilst giving a non-smear space on the reverse side for personalised messages to loved ones. This innovative idea should be taken advantage of with the World Cup about to begin, and retailers can purchase them through Swains in a merchandiser containing 12 packs of cards and a free demo card for customers.
This Photo Posto package is also compatible with disposable cameras for those not brave enough to risk theirs in the scum of football! Retailers can buy 12 disposable Memorie Platinum flash cameras, and receive eight more free, while consumers get 24 shots, plus 12 free shots. 12 cameras have an N.A.S of £2.97 each and guide of £4.99, offering an E.B.C.P of £1.78. Alternatively retailers can ensure maximum sales opportunities by buying 25 and receiving an extra 25 free! This gives an E.B.C.P of £1.49 each.
Digital customers who want to turn their images in to real, long-lasting prints can do so as soon as they return home if they invest in a mini printer for fast, convenient at-home printing. The EPSON PictureMate is a stand-alone printer that can be hooked up to any digital camera, for instant production of 6" x 4" prints. Simple, flexible and easy to use, the PictureMate allows for immediate memory sharing with friends and family, keeping England's World Cup memories alive long after it ends. And with Swains' current promotion on Kodak's promotion on photo paper, consumers can also save £20 on paper and ink with the purchase of two packs of flashed Easyshare 80 sheet media. Each pack contains 80 sheets of quality media, a colour cartridge, and normally retails at £29.99 with an N.A.S of £19.15. On this promotion, consumers can buy two packs for £39.99, which includes the £20 saving at point of purchase.
Danny Williams, marketing director at Swains, comments: "As well as stocking all the essentials needed to capture England's performance in the World Cup, retailers can provide customers who are eager to develop their images quickly, with a Kodak G4 kiosk in their store. The G4 is the latest Kodak kiosk and now features an optional chip and pin payment system for convenient on the spot digital processing. The new kiosk features improved internal printing systems, capable of producing 6"x4" prints in just four seconds when using the two printer option. It is critical that retailers make the most of this heavily photographed football season, and so should stock the latest digital cameras, mini-printers and digital consumables for photographic and football enthusiasts, as well as catering for the novice end of the market with basic products such as batteries and throw-away cameras, to maximise profits."
To become a Swains stockist please call your regional Swains sales manager or Swains direct on LoCall 0845 4504242 or email swains@swains.co.uk