6 November 2005
Swains International is currently offering a consumer promotion on Memorie frames, giving customers a free photo album with every two frames purchased. And to help promote the offer Swains is giving retailers a free floor standing merchandiser with the order of 48 frames.
Retailers will be given 24 free albums with the order of 48 frames, to give away to customers who purchase two frames from within the Memorie range. Each album holds 60 6"x4" prints and is worth £3.99 at guide price.
Customers can choose from a wide selection of quality frames including finishes in teak and gold, rosewood and gold and walnut. All finishes come in three sizes, - 7" x 5", 8" x 6" and 10" x 8". The 7"x5" frames have an N.A.S of £1.69 and a guide of £3.49, the 8" x 6" has an N.A.S of £1.94 and a guide of £3.99 and the 10" x 8" has an N.A.S of £2.42 and a guide of £4.99.
The 48 frame merchandiser comes fully stocked for the retailer with 24 7"x5" frames, 12 8"x6" and 12 10" x 8" plus the bonus product of 24 free albums. When full, the merchandiser has a N.A.S. of £92.88 and a guide of £191.52, giving retailers a 43 per cent margin.
Danny Williams, Marketing Director at Swains, comments; "The Memorie offer available through Swains is a great promotion for customers. Although more consumers are choosing to take their photography digitally, this has not stopped people from wanting to print and display their photos. The great thing about taking photos is printing and displaying your favourite shots around your home in frames, and showing a collection of family snapshots from parties, holidays and special occasions in a nicely presented album.
"This offer gives customers the chance to do both, purchasing a couple of quality finished frames in teak, rosewood or walnut to display a couple of favourite shots, coupled with the free album to store the rest of their prints. The merchandiser will really help retailers to push the Memorie offer this Autumn. The merchandiser is an effective point of sale tool and is flashed with the free photo album offer, so is sure to catch every customers eye."
For further information on becoming a Memorie stockist, speak to your regional sales manager for more details or contact Swains direct by calling LoCall 0845 4504242 or email sales@swains.co.uk