6 November 2005
Colour Confidence has announced the expansion of its webstore to cater for the Polish market. Colour Confidence's online shop (www.colourconfidence.com) is is aimed at anyone across Europe who demands colour accuracy, says the company, and the expansion into Poland comes at a time when the digital camera market is growing at a blistering pace.
The entire Colour Confidence product range, featuring solutions from all the major manufacturers including ColorVision, GretagMacbeth and X-Rite will be available in Poland. Colour Confidence has presence across Europe, in Germany, France, Spain and the Benelux. The webstore provides consumers, prosumers and professional photographers with a convenient way to purchase affordable and effective colour management tools.
Many countries in Eastern Europe have moved into the European Union and this has signalled a widespread increase in trade between the existing nations in the EU and the new joiners. Poland is one of the countries at the forefront of these changes and as the growth in digital camera market represents, Poland's economy is growing and will continue to do so.
Visitors to the webstore can now navigate easily through the site in Polish. The ability to use the local language will aid the shopping experience by helping visitors to quickly familiarise themselves with the site, find the information they need and select the right product for their needs.
"The Polish market provides us with opportunities and challenges in equal measure. There is clearly a demand for effective colour management and we are delighted to be able to bring our experience and expertise to Polish customers. The challenges will come as we look to educate the new generation of digital camera users in Poland about the benefits of colour management. Colour Confidence offers customers the most convenient way to access the widest range of colour management solutions available and we are confident that we can deliver this same business proposition into Poland," said Geoffrey Clements, Managing Director, Colour Confidence.