16 June 2006
Swains International, the sole supplier of Clubman in the UK, is offering retailers a free pair of 12x50 binoculars worth £39.99 when they purchase two or more Clubman Spotting Scopes from a range of four models, as well as
free A2 poster support to drive custom in-store.
Retailers can choose from the Clubman 20x60, 15-45x60, 20-60x70 and the 24-72x80, which range in price from £59.99 to £199.99.
The Clubman 20x60 features fully multi-coated optics, with a green-coated objective lens, prismatic focusing and an easy-to-view 45 degrees ocular. With an N.A.S of £34.68 and guide price of £59.99, this scope is excellent value for money for both the retailer and consumer.
The 15-45x60 model sports similar features, with the added benefit of a 15-45x eyepiece, and retails at £79.99, with an N.A.S of £46.23.
The 20-60x70 model benefits from all specifications included above, however its greater light gathering from the 70mm objective lens, a fitted sliding rubber lens hood and a small compass fitted in to the lens cap giving greater magnification. It has a guide price of £99.99 and a N.A.S of £57.78. The 24-72x80 Spotting Scope has an even more powerful 80mm objective lens and is sold at £119.99 and a N.A.S of £69.35.
Danny Williams, marketing director at Swains, comments: "Spotting scopes are the next step on from binoculars. They provide greater magnification and could be described as telescopes designed especially for nature
enthusiasts. Swains continues to support retailers with a range of products to cater for a wider audience with more specialised hobbies and in this case provide the extra benefit of being able to provide free promotional support to increase sales as well as contribute to the bottom line with this competitive offer."
To become a Swains stockist please speak to your regional sales manager or telephone Swains direct on LoCall 0845 4504242 or email sales@swains.co.uk