16 June 2006
Swains International has been working closely with Hewlett Packard to develop a series of staff incentive initiatives, the first of which offers the staff of participating retailers a 5 bonus for every HP Photosmart R927 camera printer they sell.
In order to participate, retailers simply have to purchase an A4 HP 8250 printer for in-store demonstrations, the new R927 digital camera reduced from 399.99 to 249.99, along with at least any five other Photosmart cameras from a range of five new HP Photosmart models, which are the HP
E327, M525, M527, R727 and the R927, with prices ranging from 99.99 to 249.99. For every R927 camera sold, staff will receive a 5 incentive.
At highly competitive prices these cameras alone will drive customers in-store but the initiative also provides free point of sale support including a window decal in vinyl, wobblers to go on the till, a window poster
and A4 show-cards, all trafficking additional custom in store.
These HP Real-Life technology cameras are at the height of technology, with their ability to edit images stored within the camera using over 2000 different creative effects. Pictures can also be colour-edited into black and
white, sepia or an unconventional tint to change the mood or feeling of the shot. With HP Real-Life technology, the only thing limiting you is your imagination.
Danny Williams, marketing director at Swains, comments: Swains is absolutely delighted to team up with HP, which is a well-known and respected brand, in order to promote business for the independents. At-home printing
continues to be successful and retailers are being given a great opportunity to capitalise on the high consumer demand for printer products at a particularly busy time of year with the holidays and World Cup."
To become part of the HP Incentive Scheme please speak to your regional sales manager or telephone Swains direct on 0845 4504242 or email sales@swains.co.uk