16 June 2006
Swains International is supporting Vodafone's 'Free Weekends' campaign launching on the first of July. Vodafone is offering Pay As You Talk users free calls and text messages at weekends, when they spend 5 or more during the week.
For new and existing Vodafone PAYT customers who spend 5 or more from Monday to Friday, unlimited free calls to any network or landline, along with free text messages will be received from 7.30 pm on Friday through to midnight on Sunday. Those customers who spend 2.50 during the week
will receive free texts during the same time bracket.
The promotional campaign targets young, sociable phone users with a six-week TV campaign, direct marketing though SMS activity, high street leafleting and direct mailing and an extensive radio and press campaign. Retailers will be provided with comprehensive POS packs with an updated prepay tariff leaflet, carrier bags, a counter top display unit, and posters to help participating retailers to drive custom in-store.
Danny Williams, Marketing Director at Swains, comments: "We are delighted to support the Free Weekends campaign from Vodafone. It not only provides a big perk to existing Vodafone PAYT consumers but research has shown that customers will change from other networks and contract deals to become eligible for Free Weekends with Vodafone, which is good news for the retailer. I strongly urge independents to take advantage of this project,
particularly since such strong backing is being provided. "
To become a Swains stockist please speak to your regional sales manager or telephone Swains direct on 0845 4504242 or email sales@swains.co.uk