4 July 2006
Swains International continues to support independent retailers by driving custom in store with the price repositioning of its best selling printer from channel partner, Epson. The Photo Stylus R340 is now 129.99
instead of 149.99 at guide, which will drive custom in store this summer.
The R340 produces high definition images from six individual ink cartridges that are long lasting and borderless. Photos range in size from 10 x 15 cm to A4 and can be viewed on a built-in 2.4" colour LCD screen before printing. The R340 will print direct from PictBridge, USB Direct Print digital cameras or memory cards, and has the added option to print personalised designs directly on to CDs and DVDs. With an NAS of 94.92
these printers will help retailers boost their bottom line.
Danny Williams, Marketing Director at Swains, comments: "To have dropped the price on the already best selling Epson R340 printer is good news for independent retailers, as they can make bigger margins from increased
sales by consumers eager to pick up a good deal. It also helps the independents compete with high street multiples, and proves they can offer equally as impressive deals."
To become a Swains or Epson stockist, telephone Swains direct on LoCall 0845 4504242 or email sales@swains.co.uk