4 July 2006
Few products have ignited interest in the digital photo printing market more than photo books. While the 4-by-6 snapshot was the fuel for driving 20th century amateur photography, the photo book is the new standard for high-end digital photofinishing.
In a new report, the PMA Photo Book Report, PMA has combined the latest research from PMA Marketing Research with editorial information for getting started in the business. The report covers who are buying photo books and the market potential, as well as photo book options for retailers.
This report is an extension of the June Photo Marketing magazine article, "By the book." Members can download the report for free and it is available to non-members for $25. To access the report visit the PMA Marketing Research website.