28 July 2006
Swains International has teamed up with Kodak Express retailers to offer a great summer promotion to help boost summertime sales and get customers kitted out for the beach.
Kodak Express retailers who take part in the promotion can giveaway a free, bright yellow, Kodak beach towel to every customer who spends 20 or more on Kodak branded products.
And for customers who are jetting off abroad, spending 20 or more on Kodak products and accessories will be easy as they prepare for all those holiday snaps. Existing digital photographers will need media cards, batteries and chargers to keep powered up throughout their summer break and traditional snappers will have to stock up on 35mm film. Or for those who are yet to convert to digital, going on an exotic summer holiday provides the perfect excuse to invest in a digital camera, printer and dock for the very first time.
To get involved with the Kodak summer promotion, Kodak Express outlets must simply order a minimum of 10 towels, at a cost of 2.50 per unit. In return, Swains will supply a free in-store banner and dumpbin header insert to draw maximum customer attention to the promotion.
Swains is encouraging Kodak Express outlets nationwide to get creative and give window displays a beach theme to draw attention to this summertime promotion. Danny Williams, Marketing Director at Swains, comments: "Everybody needs to stock up on photographic accessories for their holidays, and retailers should get involved with this promotion to ensure they get the maximum amount of pre-holiday trade. Customers love to receive freebies, so retailers taking part in this promotion will see the average spend increase as customers top up their Kodak purchases to over the 20 mark required to receive their free towel. We encourage our Kodak Express retailers to get in the holiday spirit and give their window displays a holiday beach theme. With free merchandising tools provided by Swains and some creativity with the towels, there is no excuse not to get into the summer spirit."