6 November 2005
Canon, leader in photographic and imaging technology, is pleased to announce the appointment of Jacco Leurs to the position of European Marketing Director, Canon Consumer Imaging. Leurs replaces Alessandro Stanzani, who has been appointed Country Director of Canon UK's Consumer Imaging division.
Holding a Business Economics degree from the University of Groningen, Leurs joined Canon in 1996 and has held a variety of senior marketing and sales positions. His previous role was General Manager of Canon's European Marketing Communication division, a position held since January 2004.
"Jacco's outstanding achievements in the European CCI organisation give us great confidence in a successful future. With his proven leadership skills and understanding of the imaging marketplace, he is the ideal person to continue moving Canon forward to become one of the world's greatest brands," said Mogens Jensen, Head of Canon Consumer Imaging Europe.
"We also congratulate Alessandro on his new position, and thank him for his tremendous contribution to Canon Europe."
"Consumers today have more power and access to more information than ever before," commented Leurs on his appointment.
"At the same time, they are exposed to ever-increasing advertising clutter. Our challenge is to more clearly define our brand personality and increase brand loyalty by creating dialogues with our customers and building communities."