31 May 2007
The Technical Press Image Association (TIPA) has awarded the Olympus 770 SW the award for Best Innovative Design in Europe 2007.
Each year, TIPA honours products and technologies of special distinction across a number of areas in the field of photography. The association membership currently comprises 30 publications across 12 European countries.
TIPA jury commented that the camera: 'Succeeds in combining a heavy-duty body with an elegant design. But the all-metal finish isnt merely cosmetic it can withstand loads of up to 100kg, can be submerged to a depth of 10 metres, can survive falls up to 1.5 metres and still keep shooting at a temperature of -10C.'
Michael Handa, Executive Managing Director of Olympus Imaging Europe, said: 'We are delighted to receive this award. It confirms the validity of our approach to offer a camera thats tough enough to keep up with the demands of active living. The solid and stylish design coupled with high-performance features to guarantee great image results has already won-over many customers. Now, with this TIPA Award, we are confident that even more people will get to know the advantages of the truly remarkable
770 SW.'