19 December 2005
Lucidiom Inc. named Kesley Anderson to the new position of, vice president, scrapbook and craft business development, to expand its memory channel program.rs. Anderson will direct scrapbook retailers' attention to the profit potential of digital photo kiosks and create scrapbooking programs for photofinishing retailers as well.Both strategies are to help the photofinishing and scrapbooking industries go beyond standard 4x6 prints to the high-margin products a digital photo kiosk offers.
"We're excited to bring Kesley on board to ramp up our memory channel program," said Lucidiom President and CTO Steve Giordano, Jr."She knows the scrapbook market inside and out and can help retailers on both sides of the photo business garner higher profits, expand their product offerings and reach out to a wider range of customers."
Mrs. Anderson is on the advisory board of the Photo Marking Association International's Professional Scrapbook Retailers Organisation.She opened and operated the first and largest scrapbook store in the Northern Virginia area for eight years prior to joining Lucidiom.She also is a regular contributor to Scrapbook Retailer Magazine.