16 October 2007
Jessops has been inundated by beautiful babies after sponsoring a local photographic competition in Cardiff.
Jessops joined forces with the city's South Wales Echo to sponsor the paper's Beautiful Baby Competition.
Over a two-week period, hundreds of pictures were taken by professional photographers based at locations around the city, including in-store at the Jessops World Camera Centre.
The pictures featured in a special Echo supplement before judging was handed over to the evening paper's readership of 172,000, who returned voting coupons for their favourite babies in five age categories.
The overall competition winner was Macey Dudley, in the 10-18 months category.