16 October 2007
ABCe, the independent audit watchdog for electronic media has told award-winning photo-website founder Peter Bargh that he had been misleading the imaging industry about his website visitor numbers.
And Bargh, founder of award-winning photographic website ePHOTOzine, is absolutely delighted with the news.
He explained: "We have always believed in being completely transparent about our statistics and until we applied for ABCe accreditation we had been working on the basis of an estimated 350,000 unique users to our website each month.
But ABCe auditors told us we were way out. The true number in a typical month was almost 412,000 - over sixty thousand more than we thought."
Added Bargh: "We are just thrilled with this news. While it's common for print magazines to declare ABC figures, we are the first photography website to have the confidence to audit our site. This underpins our mission to retain our pole position in this sector."
ePHOTOzine, which caters for beginners, intermediate and advanced photographers, is the UK's first online photography magazine to gain ABCe accreditation.