7 November 2007
ExpressDigital today announced a new service called PhotoReflect.com Photo Greetings available for all PhotoReflect.com photographers. PhotoReflect.com Photo Greetings is a greeting card ordering service developed with the latest Web 2.0 technologies and designed to enhance professional photos with holiday themes.
Just in time for the holiday season, photographers using PhotoReflect.com storefronts will be able to sign up for this new greeting card program. Greeting cards will then automatically be offered as a product to customers visiting the photographer's Internet storefront.
The Customer Experience
The photographer's customer will be able to select from over 40 top-selling greeting card designs as part of their shopping experience on PhotoReflect.com. Cards in English and Spanish will be available. An easy-to-use wizard will guide clients through the process of creating their greeting card. Customers will be able to select a design, add custom text, crop their photos and apply color effects.
"We are excited to launch this new holiday card product as part of the PhotoReflect.com offering", said Graham McFarland, Founder and CEO of ExpressDigital. "This is another example of how we are helping photographers make more money by offering products and services valued by their customers".
PhotoReflect.com is an online storefront for photographers. There are over 28,000 photographers now using PhotoReflect.com storefronts. It is free to sign up, and photographers can easily create and manage their storefronts. After shoots, photographers post their photos for sale, and PhotoReflect.com takes care of the hosting, web site development and credit card processing. Photographers can choose to fulfill their own orders or select from over 200 labs connected to the ExpressDigital Labtricity network.
The greeting card program launched on October 29th and is immediately available to all professional photographers using PhotoReflect.com.