9 January 2008
Bowens have launched a unique, affordable ringflash photography solution.
The pioneering, lightweight Ringlite Converter, developed over the past nine months, is a 'world-first' product for the Essex-based lighting group.
Robert Cook, Bowens marketing manager said: "We've been looking at developing a wider range of reflectors and this cost-efficient ringflash alternative is the first new product in this strategic review. The Bowens technical team has fulfilled the brief with a world-class solution.
At just £250 (ex VAT) this innovative converter offers photographers a robust, portable and cost-effective addition to their capture equipment portfolio.
This product makes ringflash-style photography affordable and opens up the option for the first time ever to a whole new raft of photographers who operate on tight budgets."
Bowens kept the Ringlite Converter a closely-guarded secret as they developed and patented the product this summer.
Mark Aherne, Bowens technical director explained: "Traditional ringflash generally comprises flash tubes, cable and a powerpack, so the full kit required is quite unwieldy and expensive."
For details of Bowens dealers nationwide visit www.bowens.co.uk.